Breaking: Walmart's OnePay App to Launch Bitcoin and Ethereum Trading – Major Retailer Enters Crypto Arena
Walmart's fintech platform OnePay is set to integrate Bitcoin and Ethereum trading functionality later this year, potentially bringing cryptocurrency access to millions of customers and marking a significant step for mainstream adoption.

Walmart's OnePay App to Add Bitcoin and Ethereum Trading Functionality
Retail giant Walmart is making a significant move into the cryptocurrency space. According to a report from CNBC, Walmart's fintech platform OnePay is planning to incorporate Bitcoin and Ethereum trading capabilities directly into its mobile application later this year.
This development represents a major step for mainstream adoption of cryptocurrency trading, as it will potentially bring digital asset exposure to millions of Walmart customers who already use or may adopt the OnePay platform.
What We Know About OnePay's Crypto Plans
Based on the information available, the OnePay app will be expanding its financial services to include trading functionality for two of the most established cryptocurrencies:
- Bitcoin (BTC) - The original and largest cryptocurrency by market capitalization
- Ethereum (ETH) - The second-largest cryptocurrency, known for its smart contract capabilities
According to the CNBC report referenced, this new trading functionality is expected to launch sometime later in 2024, though specific timing details haven't been provided in the source material.
Walmart's Growing Fintech Ambitions
OnePay represents Walmart's expansion into financial technology services. By adding cryptocurrency trading to its feature set, Walmart appears to be positioning the app as a more comprehensive financial platform rather than simply a payment solution.
This move aligns with a broader trend of traditional retail and payment platforms incorporating cryptocurrency options to meet growing consumer demand for digital asset exposure.
Potential Impact on Crypto Adoption
The addition of Bitcoin and Ethereum trading to a Walmart-owned application could have significant implications:
- It may introduce cryptocurrencies to a broader demographic who might not otherwise engage with specialized crypto exchanges
- The backing of a trusted retail brand might reduce perceived barriers to entry for cryptocurrency newcomers
- It potentially signals growing mainstream acceptance of cryptocurrencies as legitimate financial assets
What Remains Unknown
The limited information available leaves several important questions unanswered:
- What fee structure will OnePay implement for cryptocurrency trading?
- Will users have the ability to withdraw their cryptocurrencies to external wallets?
- Are there plans to add support for additional cryptocurrencies beyond Bitcoin and Ethereum?
- What security measures will be implemented to protect users' digital assets?
As more details become available about this developing story, we'll gain a clearer picture of exactly how Walmart plans to implement cryptocurrency trading and what this means for both the retail giant's financial strategy and the broader adoption of digital assets.
Conclusion
Walmart's reported plans to incorporate Bitcoin and Ethereum trading into its OnePay app represent another significant step in bringing cryptocurrency to mainstream financial applications. If implemented as reported, this move could introduce digital asset trading to Walmart's vast customer base and potentially accelerate broader adoption of cryptocurrency trading among retail consumers.