Melania Trump's Last-Ditch Effort: Can She Revive Her Failing Memecoin with a Single Tweet?
The former First Lady broke months of silence with an AI video post, attempting to resurrect her plummeting Solana-based MELANIA token. But is this too little, too late for a memecoin that's fallen dramatically from its peak?
Melania Trump Attempts to Revive Her Struggling MELANIA Memecoin
The world of memecoins has seen its fair share of meteoric rises and dramatic falls, and the MELANIA token is no exception. Former First Lady Melania Trump has recently attempted to breathe new life into her Solana-based memecoin through a strategic social media post, but the token remains far from its former glory.
A Brief Return to the Spotlight
After months of silence regarding her cryptocurrency venture, Melania Trump has resumed promotion of the Melania Meme (MELANIA) token. On October 2, 2025, she shared an AI-generated video on X (formerly Twitter) with the simple caption "To The Future," while tagging the official memecoin account (@TrueMELANIAmeme), which originally created the video.
This sudden reappearance in the crypto conversation appears to be an attempt to revitalize interest in a token that has largely fallen from public attention since its initial launch.
A Dramatic Fall From Grace
The MELANIA token's trajectory tells a cautionary tale about the volatile nature of memecoins. When launched in January 2025, shortly after the introduction of the TRUMP token, MELANIA rode the wave of memecoin enthusiasm to reach an all-time high of over $13 in its early days.
However, the token's value quickly collapsed, falling below $1 before the end of February 2025. Prior to Melania's recent post, the memecoin was languishing around $0.17, representing a devastating 98% drop from its peak value. Even after her promotional message, the token only managed to reach approximately $0.19, a modest 12% increase that falls far short of a meaningful recovery.
Concerning Transactions Raise Questions
Beyond the price decline, certain unexplained transactions have raised concerns among cryptocurrency observers. According to Bubblemaps, a specialist in on-chain transaction analysis, approximately $10 million worth of community tokens were allegedly sold by wallets associated with the Melania Meme team following mysterious movements conducted in April 2025.
These transactions remain unexplained, fueling skepticism about the project's transparency and long-term viability. The lack of clarification from the project team has only intensified these concerns.
The Broader Memecoin Landscape
The MELANIA token's struggles are emblematic of the broader memecoin market, which experienced a dramatic peak between late 2024 and early 2025 before suffering a severe contraction throughout the year. This boom-and-bust cycle has become a familiar pattern in the cryptocurrency space, particularly for tokens that rely more on celebrity endorsements and hype than on fundamental utility.
While some memecoins have managed to maintain relevance and value over time, many others have followed a similar trajectory to MELANIA, experiencing brief periods of explosive growth followed by prolonged decline.
What's Next for MELANIA?
Despite Melania Trump's attempt to reignite interest in her eponymous token, the road to recovery appears steep. With a 98% decline from its all-time high and lingering questions about behind-the-scenes transactions, rebuilding investor confidence will require more than occasional social media posts.
For now, the MELANIA token serves as a stark reminder of the risks associated with memecoin investments and the often fleeting nature of cryptocurrency fame. Whether this recent promotional effort marks the beginning of a sustained revival campaign or merely a brief return to the spotlight remains to be seen.
What is certain is that the memecoin mania that characterized the turn of 2025 has significantly cooled, and tokens looking to recover lost ground face an increasingly skeptical market.